by Nina Bibby, Marketing & Consumer Director, O2 and Peter Wanless, Chief Executive, NSPCC Digital connectivity…Read more
One in four young people believe running the country is no job for a woman
- Over half of 4-10 year-olds think girls are better suited than boys to jobs such as nurses (64%), nannies (79%) or hairdressers (63%)
- Almost half (47%) of 11-18 year-olds think the tech sector is more suitable for men
- Over a quarter (28%) of young people maintain the belief that men are best suited to being Prime Minister
28th January: UK businesses may have reached Lord Davies’ 25% women on boards target, but new research from O2 reveals a significant number of young people hold very different views of women in senior roles. In fact, more than one in four (28%) young people believe women are not suitable to take on the biggest job of all: the UK Prime Minister.
O2’s research of 2,000 young people aged four to 18 highlights how deeply engrained and outdated stereotypes are still limiting the ambitions of the next generation. And they exist from a young age. When asked to choose which careers they believe are better suited to women, children aged between four and 10 favoured the healthcare and beauty sectors:
- Almost two thirds (64%) said women are better suited to careers as nurses
- Nearly four out of five (79%) think women make the best nannies
- Almost two thirds (63%) believe women make the best hairdressers
And when 4-10 year-olds were prompted to name jobs better suited to men, careers in the science and engineering industries geared towards problem-solvers and logicians came out on top:
- Almost half (49%) said men are better suited to working as engineers
- Three in ten (29%) said men make better scientists, three times the number who believe women are better suited to the job (10%)
Worryingly, these archaic views are not left behind at primary school. Although the new national computing curriculum has excited many boys and girls about the possibilities of technology, the research showed that almost half of 11-18 year-olds (47%) still believe that the tech industry is better suited to men, whilst only 4% feel the sector best suits women.
Ann Pickering, O2’s HR Director commented:
“It’s worrying to see just how deeply engrained gender stereotypes still are, with many young people still impacted by the archaic ideals that may have held back their parents or grandparents from rewarding roles. Working in the tech sector, I see the impact that stereotyping has on our industry every day. But it’s not just male-dominated industries which are struggling. Boys are just as susceptible to outdated ideas about which jobs are appropriate for them.
“A diverse workforce is a prerequisite to doing good business. Whilst it’s right that businesses focus on the number of women in their boardrooms, our research shows the importance of focusing on the next generation too. Better collaboration between businesses, educators and parents is needed to level the playing field once and for all on young people’s career aspirations.”
When it comes to advising children on future careers, the research showed that unsurprisingly, parents hold significant sway as a primary source of information, with 84% of young people turning to parents to discuss their career aspirations. But there is also a clear opportunity for businesses to step up. While seven in ten secondary school pupils (73%) agreed they would like to hear from local business leaders about jobs in their sector, more than half (53%) don’t remember a local business person visiting their school in the last year.
In response to the findings, O2 is partnering with Speakers for Schools to mobilise its most senior employees to go into schools and speak to children about the opportunities within the tech sector. And they’re calling for businesses countrywide to do the same.
Robert Peston, founder of Speakers for Schools, commented:
“These are shocking findings. It’s vital that gender should have no bearing on what our young people choose to do in life. Speakers for Schools, which has to date organised 2,500 free talks in state schools, aims in part to help and encourage students to fulfil their potential, whatever their sex, whatever their background – and it is brilliant that O2 has made an important commitment to work with us in our mission.”