Being customer led leads to a strong first half in 2017 for O2

This week, we announced our financial results for the first half of 2017. With a lift in contract customer numbers and maintaining our market-leading loyalty, the results make it pretty clear that our customer led, mobile first approach is definitely the way to go.

In the year so far (up to 30 June), we’ve added 178,000 contract customers –enough to fill The O2’s arena almost nine times over. Our churn rate has remained at 0.9% – the lowest in the UK mobile market – which means more customers are choosing to stay with O2.

Why? Well it could be the £2 million we spend every day to enhance our network, taking our outdoor 4G coverage to 97% (that’s 7% more than this time last year).

It might be down to the £15 million that our customers have saved so far this year with Priority, or the ability to get Priority Tickets up to 48 hours in advance for gigs at The O2 and 19 O2 Academy venues across the UK. Even better, we’ve just renewed our partnerships for a further 10 years, with double the allocation of Priority Tickets for our customers.

Maybe it’s the potential annual savings that our customers make by being on O2 Refresh? By being customer-led and splitting our tariffs into two parts – one for airtime and one for the device – we’re saving each O2 Refresh customer an average of £216 per year.

Actually, we think it’s probably a combination of all those things. And maybe those ridiculously cute baby geese in our latest adverts. Aww.