Seen our new Priority Ticketing advert?

Today we’re announcing the start of a £6 million marketing campaign to show the highlights and the benefits of Priority Ticketing for our customers.  Since The O2 opened last year, over one million of our customers have signed up for Priority Ticketing alerts.

The idea of the advert is to make more of our customers aware of priority ticketing.

Today we’re announcing the start of a £6 million marketing campaign to show the highlights and the benefits of Priority Ticketing for our customers.  Since The O2 opened last year, over one million of our customers have signed up for Priority Ticketing alerts.

The idea of the advert is to make more of our customers aware of priority ticketing, and encourage more to register their preferences. The ad is one continuous first person shot and leads you through a world of entertainment at The O2 before eventually arriving at your seat for the big performance.

You can see the ad below. It’s on our YouTube channel here too, along with a behind the scenes video. We’ve also added some photos from the shoot to our Flickr account.

Finally, we’re also working with Current TV to promote the new ad – Current TV allows viewers to create their own footage for television and for the web. Working with them will allow our customers to create their own content based on the priority theme and even upload experiences of gigs at The O2.

If you would like to see the quote from our Marketing Director, or read the full press release for the campaign, you can visit our media centre here.