O2 passes the fitness test

Our new media division has come up trumps with a new way to advertise Fitness First – five days free membership!

Fitness First wanted a way to reach new customers and tempt them in with a five day trial and, thanks to O2, they’ve been able to do just that.

Using our database of customers who agreed to be part of the promotion, we found 18-35 year olds who lived within three miles of a Fitness First gym and were interested in health, wellbeing and sports. We then sent texts out asking for their postcode – those that replied got a message telling them where their nearest Fitness First was and giving them a free five day voucher.

You can read more about the campaign, along with quotes from Fitness First, at our media centre.