Bringing simplicity to Pay & Go

Michael Williamson, Head of Pay & Go, talks about our new Pay & Go tariffs and why O2 thinks all customers deserve the same value.

Michael Williamson 4 At O2 we have a long history of offering Pay & Go services to our customers and this has given us the insight to launch innovative offers like O2 Rewards, Favourite Place and Text & Web.

These offers have all been about making things easier for customers and giving them great value at the same time. That’s also what we’re doing with our latest tariff, Simplicity on Pay & Go.

The new tariffs reinforce our beliefs at O2 that every customer should get the same benefits whether they commit to a long term contract or not.

We also believe that customers already on O2 should get the same deal or better as new customers – this is why the tariffs were available last month for existing customers and are available today for those joining O2 Pay & Go.

There are four new tariffs available to choose from:

  • Customers paying £5 a month will receive unlimited texts
  • Customers paying £10 a month get unlimited texts and either 100 minutes to any customer on any network or unlimited web access
  • Those paying £15 a month receive unlimited texts and either 300 minutes to any customer on any network or unlimited web access
  • Finally, those paying £20 a month get unlimited texts, 300 minutes to any customer on any network plus unlimited web access

Each of these tariffs can be switched on and off every month by calling 2202 free from your mobile and the money to pay for them comes from your credit.

We believe these new tariffs give our Pay & Go customers even more for their money while still offering the flexibility to keep on top of how much you’re spending. Let me know what you think in the comments below.