Too flash with the Christmas cash?

Suzi PerryOne in Four Brits have been hit by festive spending crunch. Suzi Perry has a tip to help battle the post-Christmas squeeze…


 

Did you spend too much this Christmas?  You’re not alone..

New research from O2 Recycle reveals one in four Brits blew their Christmas budget, with over 11 million spending more than they had planned to. The findings highlight an average overspend of £198 per adult on buying presents, going out and food, amounting to an estimated total of £2.3billion.

Our survey of more than 2,000 adults, suggests that Christmas cheer has faded fast as Brits tighten their purse strings. With more than a third (38%) expecting to run out of money before the end of January, many are cutting back. Of these, almost half (46%) plan to stay in rather than socialise with friends and 42 per cent reveal they will cut back on their food bills.

Who spent the most this Xmas?
Our research also points to a generational divide when it comes to splurging, with  one in three (33%) 18-34 year olds confessing to overspending, more than double those of aged 65 years plus. Youngsters are also the biggest budget blunderers and most likely to need the extra cash as 25-34 year olds overspent £320 more than planned.

It’s not all doom and gloom
Brits could be sitting on a solution with more than two thirds of people receiving at least one unwanted gift this Christmas. However, just 7% are considering selling a gadget that they received, suggesting that many are missing out on potential money making opportunities.

In addition, despite potentially earning an estimated £85 for gadgets recycled, many are missing out on services, such as O2 Recycle, to make some cash quickly. With just 8% of consumers considering recycling their unwanted gadget gifts, O2 Recycle is urging people to make the most of this opportunity to make some extra cash this month.

What we say:
Chris Gamlin, O2 Recycle, says; “We know that Christmas can be an expensive time for people but millions could be cashing in on their unwanted gadget gifts rather than missing out this month. O2 Recycle offers recycling of a range of gadgets and those recycling mobile phones can also take advantage of its price match guarantee, which ensures consumers get the best price possible. For those needing cash in a hurry payment can be made within 48 hours.”

“In addition to benefitting from cash in their pockets, O2 Recycle customers are also helping the environment and supporting a number of good causes. O2 Recycle is a not-for-profit initiative with any money made donated to O2’s Think Big programme which enables young people around the country to have a positive impact in their communities.”

What does our celebrity Spokesperson, Suzi Perry, say about this:

“We’ve all got gadgets lying around that we no longer want or use – I know I have two lying in a drawer somewhere. So even if you are recycling a gadget that you received as a Christmas present you can make the most of its value by using a recycling service, such as O2 Recycle, to quickly and simply get the cash back in January.”

If you have an unused gadget and want to make some extra cash this January please visit our O2 Recycle website for more information: http://www.o2.co.uk/recycle

Notes:
On behalf of O2 Recycle, ICM interviewed a random sample of 2029 adults aged 18+ from its online panel between 6th and 8th January 2012.  Surveys were conducted across the country and the results have been weighted to the profile of all adults.  ICM is a member of the British Polling Council and abides by its rules.  Further information at www.icmresearch.com