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Nearly 1m new contract customers chose to join us in 2012
Close to one million people chose to join us in 2012. That’s a lot of people – the highest we’ve seen in three years. In fact, it’s enough to fill The O2 fifty times over!
Our financial results issued today by our parent company Telefónica show that we continue to grow in the UK and retain more customers than our rivals despite an extremely competitive market. We’ve maintained the highest customer satisfaction rate for two years in a row. We want and plan to keep it that way.
In 2013, you’ll see us launch a range of next-generation digital experiences to make our customers lives easier. These will complement our existing portfolio of services that our customers already enjoy, like our flagship programme – Priority Moments. Since we launched it, we’ve provided our customers with over £31m in savings, through 8000 exclusive offers from more than 1000 High Street brands and across 55,000 locations. It is the UK’s largest digital loyalty reward scheme and one reason, we believe, that 381,000 customers chose to join us in the last three months of 2012.
We are constantly trying to improve what we offer our customers, with two major launches in February alone. First, O2 Tracks in partnership with the Official Top 40 is a new app, which offers customers an advert-free playlist of the current top single releases in the UK. It’s available for customers on any UK network. Second, TU Go, launched this week, is an app that allows you to use your O2 number across a number of wifi-enabled devices, so that you can always stay connected, even without network signal.
Stay tuned as there is plenty more to come this year!
Now that we have secured our 4G spectrum in this month’s auction, our 4G-enabled digital services position us excellently to make Digital Britain a reality. We’re delighted that an even greater number of customers have decided to join us on this revolutionary journey in 2013.