Business leaders boost charity trustee board

Step Up To Serve, the campaign for youth social action, is proud to announce the appointment of senior business leaders and young people to its Trustee Board, which will lead the campaign into its first anniversary in November.

The charity, which aims to double the number of young people taking part in social action by 2020, has appointed 6 inspirational Trustees who bring years of professional experience and personal commitment to the mission of getting more young people volunteering.

Dame Julia Cleverdon and Amanda Jordan OBE, co-founders of Step Up To Serve, have been formally appointed as Trustees, and will be joined by Scouts’ CEO Matt Hyde, Telefónica UK’s CEO Ronan Dunne and Jean Tomlin OBE, who mobilised the world-acclaimed 70,000 Games Makers, for the London 2012 Olympic and Paralympic Games.

William Nye is stepping down as chair of the Board but will remain a Trustee under the new leadership of Sir Nick Parker, who commented; ‘I am delighted to be taking over as Chair of this campaign, which has incredible cross-party and cross-sector support. I look forward to working with the team to drive forward our goal to double the number of young people involved in social action by 2020.’

Speaking about his recent appointment, Ronan Dunne, CEO of Telefónica UK said ‘If the UK is to enjoy a successful future, young people must be able to gain confidence and experience, learn new skills and fulfil their potential. Social action provides such opportunities. That’s why Telefónica funds and mentors youth social action projects across the UK through its Think Big programme; and why I am so pleased to be a trustee of the Step up to Serve campaign. I have seen young people transform their lives and those of others through getting involved in social action and know that business can make a positive impact by supporting more social action opportunities.’

He added: ‘We are particularly pleased to welcome two new Young Trustees to the Board, who will bring their own experiences to the table and help us to ensure social action becomes part of every young person’s DNA.’

This is the first time that the charity has appointed Young Trustees, who will represent the views of young people in the UK. Chloe Donovan and Louis Stokes are both under 20, but are already very active in local and national social action projects.

You can find out more about Step Up To Serve and sign up to volunteer for organisations that enable youth social action at