More Brits become digital and leave the analogue world behind

Latest figures from Ofcom’s Communications Review out this month reveal that the average cost of a mobile voice call minute (including monthly access fee) has decreased by 12.9% (1.2 pence) since 2008, whereas, the average cost of a fixed voice call minute (including line rental) has increased by 29.5% (2.3 pence) over the same period. This is now some 20% less than a fixed call per minute. This demonstrates that the competitive nature of the UK mobile market has driven down costs, increased accessibility, innovation and affordability. These statistics are yet another sign that more and more of us are moving away from the analogue and fixed world and choosing digital in the way we communicate to make our lives easier. Let me explain what I mean.

Recent stats show that 93% of adults own or use a mobile phone in the UK. It has become the communication device of choice. What’s truly remarkable is the pace at which this move to mobile has taken hold. We launched the first smartphone in the UK in 2007. In just seven years and from a standing start, 61% of UK adults now own a smartphone and there are now over 83 million mobile subscribers in the UK.  Arguably, this is one of, if not the, fastest take ups of technology and one of the most disruptive.

As a result of the competitive and dynamic market we have in the UK now we have had one of the most aggressive and fastest 4G roll outs anywhere in the world. It all started with one operator in October 2012 to today where 4G now covers up to 70% of the population and with over 6 million 4G subscriptions. The UK really is a connected nation.

It’s therefore perhaps no wonder that people in Britain are online more than ever before – now 37.6 million adults (76%) are using the internet on a daily basis for shopping, entertainment and banking.  In fact the Ofcom research acknowledges that the average adult in the UK spends over half of their waking hours engaged in media or communications activity. Rather than worrying about being out-smarted by tech or feeling intimidated by the creation of new-age innovations, the impact of digital should be viewed more simply. It has the power to solve everyday problems – easier, better, cheaper and quicker than ever before – whether they be household chores or business processes.  At O2 our role is to connect our  23 million customers nationwide to help people and businesses apply digital solutions to these analogue problems. These latest figures are encouraging and show that more people of all ages are doing just that.

Digital is exciting and inspiring but, more importantly, it has the power to make everyday life better – both at home and in the workplace. This is just the beginning. We want more people to make it part of their lives and we pride ourselves on being the trusted partner to deliver both brilliant digital experiences and the tools to make use of it confidently.