Sergio Budkin, Director of Business Products and Propositions at O2 At O2 we never stop looking…Read more
Cellular WAN for experiential retail
With retailers using the latest digital technology to revolutionise the in-store experience, experiential retail is transforming the high street as customers increasingly expect engaging experiences in-store. Whether it’s interactively browsing and downloading information from digital signage, receiving promotional offers straight to their phone or contacting product specialists using real-time video in store, digital interactions are fast becoming the norm.
But to deliver this, retailers first need to address connectivity across their retail estate. It is the foundation for any successful digital service allowing data to be processed to deliver personalised and memorable content. Cellular WAN is a connectivity solution that can provide retailers with high specification, reliable and secure internet connection that enables stores to explore the possibilities of experiential retail immediately and efficiently.
With Cellular WAN retailers can;
- Have access to our award-winning 3G and 4G network
- Get connected in a matter of days thanks to the quick set-up
- Keep control over costs by paying only for the data they use no upfront charges
- Feel assured that the connection is secure as CWAN is fully PCI complaint
Retailers are already using Cellular WAN in conjunction with iBeacons to push real time promotional messages out to customers and with their electronic point-of-sale (ePOS) systems to manage content in real time. The flexibility of a national roaming SIM and plug-and-play setup means retailers can also deliver a quick and reliable internet connection to pop-up shops or stores in remote locations.
In addition, Cellular WAN can provide retailers with a secondary connection which does not interfere with core connectivity. This means stores can get creative with experiential retail solutions confident that they are underpinned by reliable connectivity which does not impact their core network and the everyday running of their stores.