Motimator helps young people reach their career goals

Today sees the launch of Motimator, an employability app developed by digital charity YouthNet, in partnership with O2. The innovative project follows research by YouthNet which revealed that for young people their phone was a trusted friend and – like any good mate – should be a supporter and motivator.

O2 is already a proud supporter of youth employability – our GoThinkBig website has already offered over 20,000 work experience opportunities to young job-seekers across the UK. In addition to editorial content and work skills opportunities from O2 and Bauer Media, we’ve also engaged over 40 businesses across the UK to open their doors to young people and help them gain vital work experience to break the cycle of no job, no experience.

Motimator is a great way to use mobile technology to support even more young people on their journey to employment – helping them to stay focused and positive in their job search and set mini-goals to stay on track. Motimator is also an app with a difference. Instead of being designed in a studio far, far away, it has been developed by a group of 12 young job-seekers, recruited through GoThinkBig, who know all about the challenges involved in staying motivated and on track with their job-search. The app offers ‘a digital mate to motivate,’ helping to inspire and motivate young job-seekers on their journey to employment whether they are currently looking for work or still in education and planning their future career.

Among those involved in the research, design and development of Motimator was 19 year old Ahdab Nasir, a Bsc Multimedia Computing student at Westminster University. She says: “We looked at the struggles young people found when looking for employment and thought how we could solve this digitally. We brainstormed the idea in different ways and even did an Apprentice like activity where we pitched our ideas to the YouthNet and GoThinkBig staff who were in the roles of Lord Sugar and his team.

“I’ve learnt so many digital skills and it was really interesting to be involved in every stage of the process. I’m really proud of the final Motimator app and I hope that it will help other young people to fulfil their employment goals.”

So, how does it work?

Once you’ve downloaded Motimator (free for iPhone, iPads and Android devices) from, simply pick a ‘motivation mate’ from the app’s menu and then sit back as your mate sends you daily tips and inspiration, plus facts about getting into the industry of your choice. You can even personalise Motimator, by uploading your own image (or someone who inspires you) to help give you that extra kick-up-the-backside to achieve your goals. Many of the hints and tips from Motimator are taken from and also YouthNet’s – ensuring that the app is underpinned with great advice, guidance, resources and opportunities to help young people kick start their journey into work.

YouthNet Chief Executive, Emma Thomas, says: “We hope that through Motimator, we can support and inspire young people to stay motivated, take positive action when seeking employment and improve their future employability prospects. Our thanks go to O2 for supporting this project, and to all the young people who devoted their time and energy to making this app a reality.”

To find out more or download the new Motimator app, visit