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'Twas the season to be connected
With Christmas well and truly in the rear-view mirror you’d be hard-pushed to remember how many well-wishing calls or texts you sent on the day. We like to keep track of these things (it’s also our job to) which is how we know our customers sent 140 million text messages and made over 109 million phone calls over our network on Christmas Day. Sound like a lot? That number has actually gone down compared with 2013.
Why the decline? Well, eating and drinking (and then snoozing) can often get in the way of making calls and sending texts but actually there was a much bigger reason. The popularity of media rich communications apps like Snapchat, Whatsapp, Skype and our own TU Go service has offered an alternative to calling or texting, providing you’ve got a data or Wi-Fi connection.
With that in mind, it’s no surprise that data usage was up at one of the busiest times for all networks – in fact we saw an increase of 87% year on year for the period between Christmas Eve and New Year’s Day. That’s plenty of video uploads to facebook of kids opening their pressies, live streaming of bad “dad dancing” and tweets of Christmas dinners.
For many of our customers, their phone is an integral part of their lives which is why it’s important we always keep them connected, whatever time of year it is. The festive period will no doubt remain one of the busiest times of the year for our network but we’re always prepared. That’s because we invest more than half a billion pounds throughout the year to make sure we’re delivering a brilliant network experience for our 24 million customers.
We’re always on duty. Our engineers work around the clock, constantly checking, monitoring and maintaining our network, to make sure that we never let anyone down.