How mobile technology can help save lives

One of the most frightening accidents that can ever happen to a parent is when their child starts choking; often you feel helpless, not knowing what to do and who to turn to. To address this, St John Ambulance has launched a new #Chokeables campaign video featuring the voices of David Walliams, David Mitchell, Johnny Vegas, and Sir John Hurt in order to teach people how to save the life of a choking baby.

O2 partners with a number of front line organisations like St John Ambulance to help them with their essential technology and social media needs.  Our technology and services are used by organisations such as Network Rail and Transport for London, a number of central and local Government bodies, 27 Police Forces, 11 Fire Services and four Ambulance Trusts.

We believe sharing our expertise and innovation is a great way of to support the organisations who are on the front line every day supporting the wider emergency services.

That’s why we’re working with St John Ambulance, helping to share their brand new star-studded animation film, The Chokeables.  In The Chokeables, the celebrities take on the character of animated objects that could potentially choke babies – a small princess toy, a pen lid, a jelly baby and a peanut.  They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.  At the end of the video the characters ask for you to share the video using links, hashtags and all the power of social media so that as many people as possible can learn to save a life.  We’re asking for your help to share it across your digital world so their life saving advice travels far and wide.

We want to put community safety in a digital world at the very heart of our customer experience and we’re really honoured to be helping St John’s Ambulance in this way.  Steve Conway, Director of Brand Marketing, Communications and Fundraising for St John Ambulance said:  “Mobile technology including social media, videos and apps is playing an increasingly important role in emergency and first aid situations because of its immediacy.  In this campaign, mobile and digital will help to drive our important educational messages to an even wider audience through social media, our free first aid app and new training videos.”

The advert will be shown on television over the next three months and St John Ambulance is asking people to share the film online widely with their friends and family. The campaign is a great example of how charitable organisations are utilising digital products and services to spread life-saving messages.