Lighting up England's cities to #WearTheRose

  • O2 projects holographic England Rugby shirts onto statues in nine locations across the country
  • O2 to giveaway 20,000 rose corsages for England vs Italy on Saturday 14th February

O2, proud partner of England Rugby, has launched a series of holographic projections across the country to inspire fans to get behind the England Rugby team ahead of Saturday’s first home game of the RBS 6 Nations against Italy.

Landmark statues in nine towns and cities had the England Rugby shirt digitally projected onto their torsos as a mark of O2’s support for every member of England’s Senior Elite Player Squad, as it calls on the country to do the same and Wear the Rose.

Based in Bath, Coventry, Exeter, Gloucester, Leicester, London, Manchester, Newcastle and Northampton, each holographic projection was purposely located in a club town or city for which a member of the England Senior Elite Player Squad currently plays.

On match day, when England take on Italy O2 will be giving out 20,000 rose corsages to encourage fans to show their support by literally wearing the rose. The free giveaway, open to both O2 and non-O2 customers will be taking place at the O2 Blueroom at Twickenham as well as all the major train stations in London. The corsages will also be available in selected O2 stores across England.

Wear the Rose is a call to arms for the entire country to get behind the England Rugby Team and demonstrate what England Head Coach, Stuart Lancaster, calls that extra 10% – the power of support.

Gareth Griffiths, Head of Sports Sponsorship at O2 comments, “We’ve launched Wear the Rose at the start of an amazing year for O2 and England Rugby. We are calling upon the country to stand beside us, and get behind the England Rugby Team.

To do that we need a symbol that represents the very heart of England, a symbol sewn onto the chest of every England Rugby shirt – the red rose. If you’re going to watch England play at Twickenham, down the pub with your mates, or even at home, show the power of your support – get your England Rugby shirt on, Wear the Rose.”

Stuart Lancaster, England Head Coach said, “The power of support can be the difference between victory and defeat. The support we get is fantastic and I’m sure that in this special year for rugby our fans can be that difference.

As players and coaches we thrive on support, it can provide that extra 10% which in a game of small margins can be so important. We’re delighted O2 are bringing fans right to the heart of their campaign.”

Visit to find out more or follow @O2sports on Twitter and Instagram using the hash tag #WearTheRose

O2 customers can text ROSE to 2020

Show it. Wear it. Share it. #WearTheRose