WWF on why everyone should support Earth Hour

WWF Intern, Holly Welsh, spoke to us about the importance of Earth Hour.

When I joined the Earth Hour team at the beginning of the year, I suspected my time at WWF would not be your ordinary internship. Three months in, and I’m happy to say that I was 100% right!

Highlights have included sampling deliciously prepared sustainable food by celeb chef supporter Tom Aikens, making trips to the Houses of Parliament, and even leading a panda conga down a few of the UK’s high streets…needless to say, it’s been a blast.

But, what has excited me the most has been witnessing the enthusiasm for Earth Hour pour in from all corners of the country. From Cornwall to the Shetland Islands, individuals, organisations and landmarks across the UK are committing to switching off with us this weekend.

Celebrating Earth Hour 2010, Canada

For those who don’t know, Earth Hour takes place on Saturday 28 March from 8.30pm-9.30pm (local time) and is the world’s biggest environmental event.

In 2014, millions of people worldwide came together by switching off their lights for one hour to say they care about our brilliant planet. The celebration starts in Samoa and ends in Tahiti, hitting 162 countries in-between. Famous landmarks across the globe were plunged into darkness – from the Sydney Opera House in Australia to the Burj Khalifa in Dubai, to our very own Big Ben in London, Senedd in Cardiff and Edinburgh Castle, to name but a few. And each year, our amazing supporters find creative ways to celebrate with us, including lights-out yoga and enjoying dinner with loved ones by candlelight.

Earth Hour 2009 - Vancouver, Canada

But it’s not just about those sixty minutes on Saturday 28 March. The aim of Earth Hour is to encourage more people to make planet-friendly choices every day, and last year over 85% of supporters in the UK said Earth Hour inspired them to take action beyond the hour. Whether supporting a project to plant the first Earth Hour forest in Uganda, protecting the Great Barrier Reef or educating local children about growing your own fruit and veg, each year our amazing supporters make a positive impact towards protecting the planet in their daily lives.

Ready to join us for Earth Hour? We’re working with O2 to help everyone remember the all-important switch-off with a special Earth Hour text reminder service.  Simply text EARTH to 61202* to register for a reminder text, and we’ll remind you an hour before the big event gets underway. And this year the text service is available on any UK network!

And don’t forget to sign up to Earth Hour at WWF and join the global celebration on Saturday 28 March 8.30pm-9.30pm. Follow us on facebook  and @wwf_uk on Twitter using the hashtag #EarthHourUK to get all the latest on Earth Hour this weekend.


*Standard terms and conditions apply, subject to network and contract type