Five of the best - my favourite retail and leisure apps

Remember fax machines? Dial-up internet? Cassette tapes? All things that used to be part of our daily lives which have been replaced by improved alternatives. We are living in a world where technology is outgrowing people. Analysts predict that by 2020, the number of internet-connected devices used worldwide will reach 33 billion meaning for every person in the world there will be 4.3 connected devices.[1]

As a result, apps are having their heyday. The Google Play Store surpassed 1.4 million apps in February 2015[2] and this number is continuing to grow. “There’s an app for that” has become a bit of a cliché, but whatever your need there probably is a whole host of applications to choose from. Retail and Leisure is no different, but with so much choice it’s difficult to pick the best. With this in mind I thought I would share my top 5 Retail apps:

  • Fancy: It’s a bit like Twitter for shopping, choose your category and browse away. It even has an ‘Everything’ category doing exactly what it says on the tin. The category shows you everything you could ever possibly want and need from all corners of the world and – more importantly – everything you don’t need but definitely want. It is the true enabler of guilty pleasure shopping.
  • O2 Priority: Well the list wouldn’t be complete without this offering from O2. Yes I know I am biased but the O2 Priority app really is one of my absolute favourites. I can’t say no to a freebie and plus you get lots of location-based savings from high street brands and smaller retailers at the click of a button – what’s not to love?
  • Retail Week: In my role I need to know what’s happening in the industry as it happens. Retail Week is a fantastic source of information offering snippets of insight to keep me up to speed on emerging trends, challenges and opportunities.
  • Supermarket Apps: Supermarkets are really stepping up their game in an increasingly competitive market and one of the real benefits is the improvements to the apps they offer. I can keep the fridge full for my family even when I’m not at home and being able to do the “big shop” on the move is a real time saver.
  • Qudini: Not widely available yet but watch this space! Qudini is a start-up, initially backed by Telefonica’s start-up accelerator Wayra. They offer a cloud based digital queue and appointment management system that gives customers accurate information and personalised updates. Let’s face it, who has the time to wait around anymore?

*Bonus* Ok , so I know it’s not a retail app but I have to mention Evernote. Sync. Collaborate. Present. Whatever your note-taking scenario, Evernote can help. It’s fair to say I have quite a few devices so having a tool that allows me to keep all my notes up to date across all of them is incredibly helpful. It also makes deciphering scribbled notes and flicking through hoards of paper a thing of the past. It might seem trivial but once you try it you’ll wonder how you ever lived without it. Also as an O2 customer you get Evernote Premium free for a year.

So they’re my top five – what are yours? Let me know by tweeting @Ros_Wells.

Find out more about O2’s Retail and Leisure practice at