S_mething's missing...

Names are an important part of life for people and businesses alike. They’re who you are. Our name’s a fairly straightforward one and, with only two characters, it looks kinda weird with one of them missing. That O is pretty important.

Our name isn’t the only place where an O is crucial. Along with A and B, national reserves of blood type O are in short supply. So, to show our support for the NHS’s #MissingType campaign for National Blood week, we’ve lost our O.

The aim of the campaign is to inspire people across the UK to replace the 204,000 donors who are no longer able to give blood. In fact, the number of blood donors is down by 40% from what it was 10 years ago.

Blood donations are crucial to saving and improving the lives of people who suffer a medical trauma, undergo surgery, suffer from a blood disorder or are fighting cancer.

A recent survey undertaken by the NHS has revealed some of the reasons why the number of donors is dwindling. Almost half of those who took part in the survey – 48% – thought that the NHS ask a patient’s friends and family to donate blood if their loved one is in need, while 13% thought that a new synthetic blood had been created to keep blood stocks topped up. Neither of these are true; the UK’s blood stocks rely on regular donations from volunteers across the country – ordinary people doing an extraordinary thing.

With around a quarter of those surveyed saying that they know giving blood is a good idea, but that they just haven’t gotten around to it, we think it’s really important to shine a light on the need for new blood donors to come forward. Even if it makes our logo look weird.

To learn more about how you could save lives by giving blood, click HERE.