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O2 and Made in Chelsea star Jamie Laing create thousands of #WaggyTails with free O2 Priority treat
- O2 Priority gets tails wagging by delivering treats for tweets
- Made in Chelsea star Jamie Laing becomes pizza maker and delivery boy for the day
O2 took to the streets to get people across the country wagging their tails by delivering treats for tweets. As part of its multi-million pound O2 Priority #WaggyTails campaign, O2 and Made in Chelsea’s Jamie Laing delivered thousands of free treats including cookies, ice creams, pizzas and cinema tickets to those who simply tweeted #WaggyTails to @O2 for treats.
The campaign saw Jamie, best known for getting tongues wagging in MIC, create special pizzas topped with glamorous gorgonzola, cheeky chorizo and posh peppers and deliver them to Londoners to help get their tails wagging.
During the day people throughout the UK, both O2 customers and non-O2 customers alike, received treats to highlight the selection of offers available on Priority from some of the UK’s favourite brands such as ODEON cinemas, Millie’s Cookies and Zizzi, all of whom offer O2 customers brilliant deals. The lucky recipients also have a chance to win private cinema screenings and VIP tickets to The O2 by posting pictures of themselves with their treats on Facebook, Instagram or Twitter using #WaggyTails to @O2 before Sunday 9 August.
“With our latest ad campaign for O2 Priority we created a very clear symbol of happiness, by giving people waggy tails. Now, by delivering treats to everyone, not just our customers, we’re hoping to get everyone’s tails wagging,” said Nina Bibby, Marketing and Consumer Director at O2. “With brands such as Boots UK, ODEON, Zizzi, Caffè Nero, Millie’s Cookies and All 4 on O2 Priority, we’re more confident than ever that our free app has something for everyone to enjoy.”
Boots UK recently joined O2 Priority’s nationwide £1 lunch offer, alongside top brands such as Upper Crust, Pumpkin and Domino’s, meaning that every Monday, O2 customers will now also be able to purchase a meal deal for just £1 through Priority at Boots. For a limited period customers will be able to pick up a free hot drink from Caffè Nero from Monday to Friday. All week long O2 customers can enjoy free Prosecco and olives, or a free dessert with a main meal from Sunday to Thursday from Zizzi. Once a week, film loving customers can enjoy a free small box of popcorn with purchase of ODEON cinema tickets * and will be able to take advantage of new offers at Millie’s Cookies.
Priority is exclusive to all O2 customers. The app, available as a free download, hosts hundreds of deals from a huge range of high street and online retailers and is updated daily with new deals, discounts and competitions. The UK’s largest digital loyalty programme, O2 Priority helped O2 customers benefit from over £15m of savings in 2014.
* Terms and conditions apply. For more information, visit https://www.o2priority.co.uk/.