#BloodBikeDay - Nicola Green | Board Advisor

I haven’t passed my motorbike test so rather than donning leathers and a crash helmet, I’m putting the skills I’ve learnt in business to use to support our Emergency Services volunteers by becoming a Board Advisor to the Nationwide Association of Blood Bikers.

Here at O2, we partner with a number of front line organisations like the Blood Bikers helping them with their essential technology and communication needs.  Our technology and services are used by organisations such as Network Rail and Transport for London, a number of central and local Government bodies, Police Forces, Fire Services and Ambulance Trusts. Sharing our expertise and innovation is a great way for us to help the volunteer organisations who are on the front line every day supporting the wider emergency services.

Often charity organisations don’t have the budgets, expertise or the time to promote themselves effectively and rely on donations and collection buckets outside supermarkets.  The volunteers themselves are focused on the critical job in hand, rather than updating their website, or tweeting about the great work they’re doing.

I became Director of Communications and Reputation in January 2012 having spent eight years as Head of PR for O2.  I look after all of O2’s PR, Internal Communications, Public Affairs, Campaigning, Strategic Media Relations as well as managing our Social Media activity.  I’ve been lucky enough to work on a number of award winning campaigns including, the launch and positioning of The O2 (remember when it was the Millennium Dome?), 4G, The Rugby World Cup, Priority, Big Brother, and not forgetting the launch of the very first iPhone.  My plan is to share my experience in Communications and PR with the Blood Bikers so I’m spending the next six months helping them raise their profile.  Whether its support with Social Media, Marketing, Technology or just opening up my address book, I’m excited to be involved.

And it’s not just what I can do for the Blood Bikers, it’s an opportunity for me to learn more about the volunteers and the great work that they do.  I’m a mum of two and watching the film showing the Blood Bikers rushing donated breast milk to a premature baby really resonated – how could it not?  It’s a privilege to be involved and not something I get to do every day.  I’m looking forward to seeing how the organisations grow in the future and how O2 (and I) can continue to support them on their journey.


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