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Take That alongside 14,500 rugby fans see off the England Rugby team in style at Wear The Rose Live
Last night O2 held a momentous evening of entertainment to send off the England Rugby team and show the squad the power of support ahead of the biggest tournament in English rugby history.
Held at The O2 and in partnership with the RFU, Wear the Rose Live was a unique celebration of both England and rugby. Fans from across the country had a once in a lifetime opportunity to wave off the England team in style and show how the power of support can give the squad a huge boost before they take on the best of world rugby.
Richard Hammond, Jodie Kidd, Jack Whitehall and Lauren Hutton were in attendance, along with 14,500 fans, to watch pop sensations Take That, Ella Eyre, Laura Wright Andreya Triana, and Collabro take to the stage to perform a medley of hits in a three-hour live extravaganza. In a world-first for the band, Take That were accompanied by a 48-piece orchestra to complete the perfect rugby inspired set.
The event culminated with the England Rugby squad joining Take That on stage to fully experience the power of support from fans.
O2’s Wear the Rose campaign calls on the country to make the team feel like giants through the power of support. Other activities across the summer have so far included the O2 Touch Tour which travelled the country throughout June and July, the launch of a 50,000 Official England Rugby shirt giveaway through Priority last month and the recent rebranding of all O2 stores to Wear the Rose. O2 has also recruited the Rose Army, 100 of the most passionate England Rugby fans who will be showingtheir support and engaging fellow rugby fans across the country.
Nina Bibby, Marketing and Consumer Director at O2 said:
“Wear The Rose Live combined two of O2’s passions, music and sport, to send the England Rugby team off in the best way we know how. It was a fantastic night at The O2 which saw 14,500 fans and Take That come together to give the ultimate demonstration of the power of support. This year, we’re calling on everyone to Wear the Rose and get behind the team. Join in and #WearTheRose.”
England Rugby captain Chris Robshaw said: “On behalf of the squad I want to thank the thousands of fans who came out to The O2 for Wear the Rose Live and showed their support for the team. The event was unlike anything we have experienced before and we really feel honoured to have been part of it. O2 have put together something special to galvanise support for the team. We have been training hard over the summer and want to do the country proud. Knowing that the nation is behind us gives us that extra boost.”
Visit www.o2.co.uk/weartherose to find out more or follow @O2sports on Twitter and Instagram using the hashtag #WearTheRose