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Ronan Dunne: I am a Global Citizen
A healthier, more peaceful, and more prosperous world matters to all of us. O2 can play a role in achieving this future.
On Friday in the UN, 193 world leaders adopted the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. The Global Goals campaign has a bid to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development. This unprecedented effort – which exists to both make the goals famous and push for their full implementation, is in support of the United Nations’ new 15-year initiative to tackle a range of global challenges and to make life better for everyone.
The more people who know about the Global Goals for sustainable development, the more successful they’ll be. So they need to be famous. The team are working to get the Global Goals onto every website and billboard, broadcast on every TV station and radio station, in every cinema and classroom, pinned to every community noticeboard and sent to every mobile phone. And this is where O2 come in – I’m proud to say we’re taking part in the world’s biggest mobile connection. We’ll be joining many of the world’s biggest mobile operators to engage over 1.5bn customers in over 100 countries around the world through a text message.
What is Global Goals?
The Global Goals campaign is the biggest ever collaboration of NGOs, global brands, public figures, educators, sports clubs, faith leaders, TV and Radio broadcasters, cinema advertisers, telecoms operators, digital and social media platforms, creative and media agencies, publishers, artists and grassroots organisations. They’re harnessing the power and reach of the world’s largest brands including Liverpool FC who are replacing their Standard Chartered logo with the Global Goals logo on shirts at the fixture against Aston Villa. From Times Square to Piccadilly Circus to The Tower in Kuala Lumpur, the Global Goals campaign will be seen in the most iconic cities around the world in partnership with Posterscope and the Royal Mail has designed a special postmark, featuring the Global Goals logo, which was applied to all stamped mail in the UK from Friday to 2 October.
But that won’t be enough. We need your help to share the Goals. In conversation, on e-mail, in debate, at home, at work, at school – whatever it takes to #TellEveryone. If you do one thing today, visit www.globalgoals.com to find out more. You can join me in following @theglobalgoals.
I can tell you that the UN Global Goals are important, but let me introduce you to Mekfah, who lives in the inner-city slums of Bangkok, watch his video featuring Liverpool Football Club.
You can find me on Twitter @RonanDunneO2