by Nina Bibby, CMO The internet offers a wealth of possibilities, but it can also have…Read more
O2 and Twitter give rugby fans across the globe the chance to see their tweet as part of the world's largest projection
O2 together with Twitter are handing over the world’s largest projection, on the world’s most successful music and entertainment venue, to fans across the globe in an ultimate celebration of rugby. Aimed to bring fans together to celebrate the unifying spirit of rugby, up to two thousand tweets will be showcased each evening from across the world.
From tonight, rugby fans can tweet messages of
support and have them projected on to the roof of The O2. Set against the iconic London skyline, O2 and Twitter will be encouraging fans to tweet messages to spur on their teams, clubs and fellow players, no matter where they are. Fans will need to tweet using #TheO2 and those lucky enough to have a message displayed will receive an exclusive personalised image and gif of their tweet.
Visible from the River Thames, from air and even from space, a total of 68 projectors and over 144 moving head light fixtures are attached to the interior and exterior of the masts on The O2 to light up the symbolic venue. The projectors and lights cover a surface area equivalent to ten rugby pitches.
Nina Bibby, Marketing and Consumer Director at O2 said, “We want to celebrate the sport of rugby, so what better way than to hand over the roof of The O2 so that fans everywhere in the world can support their teams, from grassroots all the way to professional levels, in a unique and visual way.”