O2 announces the promotion of Tom Pearman to Weve Commercial Director

Today O2 announces that it has promoted Tom Pearman to become Weve Commercial Director. In his new role Tom will retain responsibility for Weve Sales and Trading and gain additional responsibility for Propositions and Products.

Tom will lead Weve’s business covering client and agency relationships, trading, marketing and through all this, drive the Weve business forward as it accelerates its growth in programmatic display advertising and other data-powered advertising services.

Tom Pearman, Weve Commercial Director

Tom Pearman, Weve Commercial Director

Robert Franks, Managing Director of O2 Commerce said:

“Weve is going from strength-to-strength as part of O2 Commerce – delivering 28% revenue growth year-on-year in December alone. Tom has been at the heart of this success as Sales Director leading Weve’s success in delighting our client and agency partners and winning multiple industry awards.

As advertising becomes more and more data-driven it makes complete sense to harness Tom’s expertise and experience in order to lead the growth of our programmatic and insights products and services end-to-end as well as our existing business lines. I’m hugely looking forward to working with Tom to grow Weve further – linking with our other business areas.”

Tom Pearman, Commercial Director of Weve said:

“Weve has been at the forefront of mobile advertising since its inception several years ago. Now as part of O2 we have access to huge scale with 31 million opted in customers, unrivalled insights using our unique first party data and a wide range of complementary services as part of O2 Commerce including O2 Wifi and mobile payments.

I am really excited to have the chance to lead Weve’s next phase of growth – covering our existing business and our new programmatic display and data services. Weve has unrivalled data assets and audience reach and I’m really looking forward to helping our clients benefit from these by leading the launch and development of Weve’s new business lines.”