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O2 Gurus meet...Dominic Chinea
We placed Alex, one of our O2 Gurus, for a day with Dom Chinea a production designer to test out the Samsung Galaxy Tab S2 and see how Dom can maximise his creativity, and make his working practice more efficient, with a great piece of technology.
Alex has written about his experience with Dom below.
8.58am – O2 Guru Alex meets Dom.
Arriving at Dom’s I was blown away by the workshop and its character; set pieces and relics from past music videos (including a trunk from a Rolling Stones promo) and evocative old shop signs decorate the walls, each telling a story of their own. This provided the perfect opportunity to pry into Dom’s creative background and understand more about his personality and motivations for set design and running his own studio.
Dom started off in mechanics, restoring classic cars while at college. After a part-time university degree in graphic design, he landed an internship with renowned photographer Rankin, initially as a photography assistant, but because Rankin didn’t have any set designers, this task fell to Dom. Dom ended up travelling the world running Rankin’s set design department, and these experiences led him to setting up his own company: Dom’s Set Design.
Today Dom is working on an installation for a prime retail space in central London. Dom has created 3D drawings and illustrations on his studio computer, and then transferred these designs to the smart tablet to work from. The tablet is a light, durable, and compact way to transport a slick presentation, ensuring the rest of the team comprehends the scope of the idea.
10.12am – Another job comes in.
Dom’s received an email about a job for a shoe store – a new campaign based around an exciting interactive store display. Dom explained, “to build the set for the campaign I need to source parts that need approval almost instantaneously.”
I show Dom how using his smart tablet and phone with a Wi-Fi hotspot he can quickly take images, edit them and add their specs to be sent to client for sign-off.
I ask Dom about how he manages the busy, somewhat chaotic studio:
“It’s a passion more than anything, we all love what we do – the creative problem solving. Lots of people in this industry just do design, and source it out to fabricators, but it’s satisfying being able to have the abilities and staff here to do it from conception to completion”.
Dom transferred what he developed from the smart tablet onto wooden panels in his workshop. With the dual screen split on the Samsung smart tablet he could run multiple apps. Dom used an app AutoCAD360 for the design, as well as looking back at notes. Dom said, “I have had to become more tech-savvy over the years as one can’t just put pen to paper anymore”.
Using the smart tablet allows Dom to show his clients the outcome, giving them the opportunity to see a fully realised project in the digital space before they commit to the physical process.
12.32pm – Lunch.
1.45pm – Painting the set pieces.
Dom often needs to match up colours for painting and set decoration. Rather than flicking through a huge Pantone book and judging the swatches by sight, Dom uses the tablet camera – using the myPANTONE app – to get a perfect reference that allow paints to be matched for mixing.
3.10pm – Off to the set… in an American truck!
Dom and I leave the workshop to go and check out the progress of the set. I go armed with the smart tablet so if any adjustments are needed they can be sent to Dom on the go using a pocket hotspot device. With zero setup time, it means a smoother operation than dealing with phone calls and lots of handwritten paper notes en route.
Dom explained he has to “make countless set visits from his studio to the installation. There’s lots of ‘chefs’ involved with creative decisions – for our team it’s more than just turning the drawings and renderings into reality. It’s a collaboration.”
“Five years ago all my planning would have been in my head. It would be a few scribbles on paper. But that process doesn’t work in the creative industries anymore.”
Dom has many people relying on him; clients need to be reassured what they’re getting and the team need to know what they’re delivering. Dom has embraced the digital space, demonstrated by his experience with the Samsung Galaxy Tab S2, which have allowed him to have a portable studio of sorts.
Dom said, “working with the Samsung Galaxy S2 Tablet, has allowed me to set up even on the move so I can improve and evolve my designs wherever I am.”