#FollowTheRabbit to unforgettable live experiences across the country

Say hello to the blue rabbit. He’s our symbol of curiosity, beckoning us to try new things, visit new places. He gives us the courage to take leaps of faith and rewards us handsomely for our efforts.

Some choose to follow, others are afraid. Which are you?

#FollowTheRabbit is our invitation to a world of goosebump-inducing, hair-standing-up-on-the-back-of-your-neck live experiences. We’re giving away thousands of tickets to unforgettable live experiences across the UK, and all you need to do to be there is #FollowTheRabbit


Follow the Rabbit to live experiences on Friday 3 March on London’s South Bank:
Spot the giant O2 blue rabbits on the South Bank and you could win tickets to live experiences with @O2. Snap a picture and share it to be in with a chance to win – and don’t forget the #FollowTheRabbit hashtag.

Also, for a bit of fun, why not turn yourself into a blue rabbit and share it on your Snapchat and Instagram stories? Just scan this code and get ready to twitch your nose:

Follow the Rabbit – across the country
From Friday 10 March, our blue rabbits will be travelling the country, giving you the chance to win tickets to live experiences – so make sure you keep your eyes open to be in with a chance of winning

We’ll go live on the O2 Facebook page at midday in a new city each friday, the first 5 people to find the rabbit in their city will win a pair of VIP tickets to a live experience of their choice at their local O2 Academy venue. Here’s where they’ll be, and when:

10 March: Birmingham
17 March: Bristol
24 March: Leeds
31 March: Glasgow
7 April: Manchester

The rabbits are coming. Will you be the type of person to follow them?


Ooh look, some small print. If you’re the the of person to follow the rabbit, you’re probably not really the type to read all the terms and conditions. But in case you are, don’t worry – you can find it here