We love Pride and we’ve been showing it loud and proud at events around the UK since our first ever parade in 2013.

We’ve grown our entries in scale and impact every year as we as we celebrate love and equality around the world; with an endless display of confetti and a mardi gras feel to the event, we always bring the celebration to life.

This year we’re making it bigger and better than ever before.

Our LGBTQ Network (Proud at O2) is rolling out our big blue bus to 6 cities in 2017.  We will be returning to London, Belfast, Leeds and Manchester, as well as adding Brighton and Glasgow to the O2 Pride road trip.

We’ve got 17,500 freebies to give away, 500 confetti cannons to use, 2000 t-shirts for our people to wear and our stores will be even more involved with career stalls and freebies; we’ll even be live streaming our bus in-store.

If all this sounds like something you’d love to get involved with, then help us spread the word about our #O2PrideParty. Head over to our social media channels on 26/5/17 where we’re giving you the chance to win a JBL Pulse 2 speaker. Simply follow the competition instructions on Twitter, Facebook and Instagram to enter.

We’re also bringing our customers to the #O2PrideParty. Our bus is all about embracing diversity, and sharing the love. To do that, we’re looking for 10 lucky customers to have their pictures on the side of our bus and attend one of the Pride events with us. We’ll be running a competition on our social media channels from 27/5/17 – 29/5/17. So send us your snaps and you could be the face of our #O2PrideParty.

Good luck and we hope to see you all there 🙂

​Event Date​
Pride in London​ July 8th​
​Brighton Pride August 5th​
​Belfast Pride August 5th​
​Leeds Pride August 6th​
​Pride Glasgow August 19th​
Manchester Pride​ August 26th​


Entrants must follow the official O2 account on Twitter/Facebook/Instagram. Entries for the JBL competition close at 11:59pm on the 26th May 2017, we have one prize to give away across all our social media platfroms. Entries for the face of pride competition close at 11:59pm on the 29th May 2017. Up to 10 winners could have their face featured on our bus. Attendance on the Pride bus is subject to space at each event, a maximum of  2 winners will be able to attend each location. Our winners will be picked at random and contacted directly. Please also remember if your social media account is set to private we cannot see your entry and it therefore won’t be counted. Terms and conditions apply.