O2 backs campaign to support front-line customer service workers

O2 is supporting the Institute of Customer Service’s new campaign  Back our Essential Workers: Service with Respect which launched in July. It aims to address hostility faced by front-line staff in customer facing roles that has taken place since the start of the pandemic.

Mark Gait, Director of Customer Service, O2, said: “This is an important campaign that O2 is proud to stand behind, to help stamp out abusive and unacceptable behaviour towards colleagues working in customer facing roles.

“From customer services advisors dealing with queries on the phone and on social media platforms, to our retail employees working hard to maintain the high standard of service in a socially distanced stores environment, we want people to show their support, respect and professionalism for those working in these unprecedented times.”

Jo Causon, CEO, The Institute of Customer Service welcomed the announcement: “It is great to see O2 joining the list of supporters who are taking a genuine stand against abuse of their people. Our research shows that across the UK, more than half (56%) of customer-facing employees have faced hostility from customers during the pandemic.”

Find out more about the campaign on the Institute of Customer Services website.

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