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O2 brings Twitter love direct to the high street
In a move set to melt the hearts of high street shoppers everywhere, O2 has gone all gooey inside and given over its store windows to messages of love and affection from Twitter users throughout the world.
From now until after Valentine’s Day, O2’s retail windows and store lounges will display live messages sent by romantic Tweeters using the hashtag #O2Tweetheart. Whether it’s a message to your love letting them know they’re your one and only, a reminder to that special someone of just how special they are or even a speculative message hoping for a date this Valentine’s Day, messages sent with #O2Tweetheart have a chance of appearing on the TVs in all O2 store windows and in store lounges.
Not only that, every message displayed on the screen has a chance of winning some romantic prizes delivered in time for Valentine’s Day, including the top prize of a £500 Malmaison Hotel voucher – perfect for that cheeky romantic getaway – and 20 x £50 Bonus Bond vouchers, accepted at stores like House of Fraser, Wagamama and Miss Selfridge.
“In this modern, digital age, what better way to declare your love for someone than via Twitter?” said Paul Fabretti, Head of Social Media for O2 in the UK. “The fact that the very best tweets will not only win prizes, but also get them in time for Valentine’s Day should not only be fun, but a relief to some people too!”
O2’s specially trained team of Cupids will be poring over all the love and affection sent using #O2Tweetheart throughout the next few weeks. They’ll also be on the lookout for messages containing language best kept between consenting adults and ensuring they don’t get aired across O2’s range of stores.
The campaign is being backed with Promoted Tweets throughout the Valentine’s period and follows O2’s wildly successful; #O2Christmas campaign which saw 4,000 Christmas tweets displayed across part of O2’s retail network.