14 June 2019:  O2 today announces the launch of Apple Watch Series 4, beautifully redesigned with breakthrough communication, fitness and health capabilities with built-in cellular. To help Apple Watch Series 4 (GPS + Cellular) customers get started, O2 will also offer a special introductory cellular trial. For complete pricing details, please visit O2.co.uk/apple-watch.

Apple Watch Series 4 is redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. It features a stunning display that’s over 30 percent larger, a thinner, smaller case and a new interface with more information and richer detail. Whether users are out for a run, at the pool or just trying to be more active throughout their day, Apple Watch Series 4 with cellular allows them to stay connected, make calls, receive texts and more, even without iPhone nearby. Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities, including a new accelerometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using the ECG app, which is CE marked and cleared in the European Economic Area.

Customers who purchase Apple Watch on O2 between Friday 14 June and Wednesday 18 December 2019 will benefit from 6 months’ free airtime for their watch.  At the end of their 6 month promotional period the cost of an Apple Watch Airtime Plan will be £5 per month (adjusted annually for RPI).

Apple Watch Series 4 will be available to new and existing iPhone pay monthly users on custom plans, enabling customers to choose how much they want to pay upfront, with the ability to spread the remaining device cost between 3 and 36 months (in one-month increments) at 0% APR.  This means customers can pay as little as £14.50 per month for the first 6 months if they select Apple Watch Series 4 on a 36 month contract (£19.50 per month thereafter).

Nina Bibby, Chief Marketing Officer of O2, said: “We’re delighted to be offering Apple Watch Series 4 on the UK’s favourite network.  And thanks to custom plans, customers have the freedom to choose their upfront payment and contract length.   By offering customers this additional flexibility we are making it even easier for them to get their hands on the latest tech at a price that suits their individual needs.”

For more details on pricing and data plans, please visit O2.co.uk/apple-watch.

For more details on Apple Watch please visit apple.com/watch.

– Ends –

Notes to editors

Apple Watch series 4 £14.50 Device Plan for 36 months and £0 monthly rolling Airtime Plan(for the first 6 months only, then £5+ RPI), with £20 upfront.

Apple Watch Series 3 £9.99 Device Plan for 36 months and £0 monthly rolling Airtime Plan (for the first 6 months only, then £5+ RPI), with £20 upfront.

Each year your Airtime Plan will be adjusted on your April bill by the RPI rate of inflation announced in the preceding Feb. See o2.co.uk/prices. Intro Airtime Offer: Limited to one per unique Apple Watch and iPhone pairing. Ends 18 Dec 2019. Apple Watch: Must pair with an iPhone 6 or newer with an O2 pay monthly airtime tariff (“Paired iPhone”). If Paired iPhone airtime tariff is cancelled your Apple Watch Airtime Plan will also be cancelled & you’ll have to repay your Apple Watch Device Plan in full. Apple Watch Airtime Plan shares mins & texts from Paired iPhone & provides unlimited data when Apple Watch is not within range of Paired iPhone or connected to Wifi. Otherwise Apple Watch will use Paired iPhone’s data. Apple Watch has UK data only. Min 3G required. Apple Watch can’t roam unless in range of Paired iPhone. Each Apple Watch needs its own Airtime Plan. Max one Apple Watch Airtime Plan per iPhone. O2 Refresh custom plans: Length of Plan refers to Device Plan. Direct purchases only. Pay cash price for your device or spread the cost over 3 to 36 months. Device cost will be the same whatever you choose. There may be an upfront cost. You need a monthly rolling Airtime Plan as long as you have a Device Plan. Pay off your Device Plan at any time and you can choose to keep your Airtime Plan, upgrade or leave. If your Airtime Plan ends for any reason you will need to pay your Device Plan in full. Devices are subject to availability. 0% APR. Finance subject to status and credit checks. 18+. Direct Debit. Credit provided by Telefónica UK Ltd, SL1 4DX. Telefónica UK is authorised and regulated by the FCA for consumer credit and insurance. Terms apply, see o2.co.uk/terms.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
Virgin Media
press enquiries
press@virginmedia.co.uk
O2
press enquiries
pressoffice@o2.com