Avoid Piling On The Pounds This Christmas - O2 launches a new weight management program for you on your mobile

Make sure you can squeeze into that little black party dress this festive season with O2’s innovative weight management service, Nutracheck. Exclusively available to O2 customers on i-mode®, the Nutracheck programme is the first of its kind in the UK to provide users with the fat and calorie content of thousands of products, from alcoholic drinks and fast food, to coffee shop snacks at their fingertips.   Christmas socialising can be a calorific nightmare – it’s possible to blow a whole day’s recommended calorie consumption just feasting on those festive nibbles. The new Nutracheck service can help you chose the more angelic options this Christmas so you won’t end up with a waist line like Santa’s!   Simply enter your personal profile and weight loss aspirations, and the program will set a daily calorie and fat target especially designed for you. Each time you eat something you can enter it into your personal food diary, using a simple search system to find products. A unique ‘Barcode QuickSearch’ also enables users to find items by submitting the last 4 numbers of a product barcode – ideal for checking the calories on that seasonal supermarket shop!   The main Nutracheck food diary screen tots up all the food added and shows at a glance how you are tracking against your daily target. In addition to the food diary, the program also includes a ‘Food Swap’ facility that searches for lower calorie or fat options to the item entered.   The service also allows you to store favourite foods for easy reference, check how you are tracking over the week and update your personal targets as they lose weight. ‘Hints and Tips’ are provided daily, giving advice on food, exercise and staying motivated – keeping trim over Christmas has never been easier.   Sharon Reid, Content Product Manager for O2 says; ‘This is a really exciting new development for the i-mode service from O2. It appeals to our health-conscious subscribers who lead busy lives and need a straightforward and convenient way to improve their eating habits – whether that be to lose weight or just feel healthier’.   Tim Vryenhoef, Founder and Managing Director of NutraTech adds ‘We’re delighted to be working with O2. i-mode from O2 is a fantastic service which has revolutionised the mobile. Our weight loss program is the first of its kind in the UK, it is great to have teamed up with such advanced mobile technology’.     For more information on the i-mode service available exclusively from O2, log on to www.o2.co.uk or visit your local O2 shop. To locate your nearest store simply call 0800 22 44 77 or text STORE to 80202.