Bringing NFC to life with 'A Shot at Fame'

We’ve partnered with immersive game creators A Door In A Wall and Nokia for ‘A Shot at Fame’, an unforgettable experience that brings the wonders of mobile technology to life for players.

Our new brand campaign, Be more dog, encourages people to get excited about technology, to live better, do more, be more. ‘A Shot at Fame’ is a Be more dog moment and has been intricately designed to show all the extraordinary things you can do with a mobile phone, as well as showcasing the features of the Nokia Lumia 925.

Set in a secret London location, the game includes clues hidden behind specially designed NFC tags. Each tag will be pre-programmed with a specific action when tapped, for example transferring an image or opening a You Tube clip or blog post. Players will use a Nokia Lumia 925, to find and ‘tap’ the tags to reveal important information needed to solve the puzzle.

This is the first time A Door In A Wall has ever partnered with an operator to fully integrate mobile technology into an event. The game creators have gained a dedicated following of fans after hosting a series of successful murder mystery style events including Dead Man’s Hand, and A Crime of Fashion.

Nokia will be providing their Lumia 925 for the event, which is on sale on our new O2 Refresh tariffs and is the first Nokia phone without a charger as part of our ‘Charger out of the Box’ environmental initiative. As well as being NFC enabled, the Nokia Lumia 925 runs Windows Phone 8 and features the most advanced lens technology and next generation imaging software to capture clearer, sharper pictures and video, including the best low light images.

We’re inviting customers to take part in the game over the weekend of 20/21 July after winning a competition promoted through our social media channels.