Brits upload 21 million photos during European holidays

O2 has upgraded its Travel tariff letting customers use data without having to worry about costs or rely on WiFi networks.

New research from O2 Travel reveals that Brits are posting over 21.1 million pictures on social media while abroad each year*, equivalent to 58,000 pictures every day. The research demonstrates that Brits are choosing to stay connected even when on holiday, posting over 20 million statuses to Facebook and Twitter during their trips to Europe.

The study of 2,000 adults also found that when it comes to relaxing we are still keen to stay in touch, with each holiday-maker checking their emails at least twice a day. Our insatiable appetite for keeping up to date doesn’t stop there as the research also shows that Brits check news sites nearly 21 million times and send over 44 million text messages annually on their trips abroad.

Men (43%) were found as the most active when browsing the web when on holiday, being more likely to go online on their phones than women (31%).  However, women are megabytes ahead when it comes to posting pictures to Facebook and Instagram, with 53% admitting this was their preferred way to share their holiday memories, compared to just 40% of men.

Worries of being hit with high charges, however, lead eight in ten Brits to declare themselves ‘scared’ to use their phone abroad, meaning their activity is often restricted to WiFi hotspots in hotels.

With O2’s improved travel tariff, Brits no longer need to confine their data usage to WiFi zones, or leave their phones in their rooms when they go sightseeing. Pay Monthly customers will be charged £1.99 per day for all the data they need in Europe and Pay & Go customers get access to 50MB of data per day at the same cost.*

O2 Travel has also launched a brand new app featuring content from Tripadvisor which is available on both iOS and Android devices.

Nina Bibby, Marketing and Consumer Director at O2 said: “People use their mobiles as a source of information on a daily basis; we believe it should be no different when they are on holiday. By giving our customers access to all the data they need for just £1.99 a day when they are in Europe, we are offering them a worry free way to get the most out of their smartphones, whether it’s looking for a great place to eat, or navigating the streets of an unfamiliar city.”

The O2 Travel tariff is available to all customers. Pay Monthly customers can opt-in by texting O2TRAVEL to 23336.** Terms and conditions apply. The app is available for download now in both the Apple and Google app stores. For more information visit https://www.o2.co.uk/shop/international/using-phone-in-europe

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* There is no upper limit on Pay Monthly, but traffic management steps apply. For Pay & Go customers there is a daily usage allowance of 50MB. If this limit is reached customers can reset their daily allowance by text for £1.99.

**Pay & Go customers can opt in by texting TRAVELON to 21300