O2’s Women’s Network has created a toolkit for managers to support employees who are going…Read more
England are ready, are you?
Lock up your leeks as O2 prepares to find rugby fans to mark the start of the RBS 6 Nations Championship! Proud sponsors of England Rugby, O2, has further extended its support of the national side with five tongue in cheek viral clips, one for each opponent country, which see England players indulging in some pre-match psyching up like never before. England vs Wales To kick off, England star Steve Thompson (Northampton Saints) is seen holding a leek close to his face…staring out the Welsh symbol with zen-like concentration. Laying the vegetable down gently, he steels his resolve and with the hands of a skilled chef expertly chops the leek into small pieces. He’s psyched and ready to win! The clip goes live on Wednesday 25th January 2006 Steve Thompson comments, “The RBS 6 Nations always stirs up competition in Europe and it was a bit of a laugh doing the clips. We are training hard for the first match against Wales and hope the fans are too.” The five viral clips, designed by archibald ingall stretton, will continue throughout the tournament, released one week prior to each England game. Pat Sanderson, Harry Ellis, Josh Lewsey and Martin Corry will be joining Steve Thompson in getting ready… By logging onto www.o2.co.uk/rugby, supporters can view the clips and prove themselves to be the ultimate rugby fan through a range of O2’s interactive content, including quizzes and games as well as the ability to email questions to players (these will be answered via exclusive podcasts available on the site) and galleries (to which supporters can upload images of themselves in their most outrageous fan outfits). Visitors taking part in the various games and features are invited to train to become better fans leading through to the close of the RBS 6 Nations Championship on 18 March. RBS 6 NATIONS CHAMPIONSHIP KEY DATES England Vs Wales 4th February 2006 England Vs Italy 11th February 2006 England Vs Scotland 25th February 2006 England Vs France 12th March 2006 England Vs Ireland 18th March 2006