O2 customers to choose their price in O2's Black Friday sale

O2 is inviting customers to choose their price for more than 70 top products this Friday, giving them the chance to get high end products like the Samsung Galaxy S6 for a pound or even less. O2 is also discounting a huge selection of phones, tablets, smartwatches, fitness bands and other accessories as part of its Black Friday sale.

Crashing prices

O2’s Price Crash, live throughout Friday 27 November at www.o2.co.uk/pricecrash, will give customers the chance to get their hands on a plethora of mobile technology at a price they choose. Throughout the day, new items will be added to Price Crash and their prices will start tumbling. Once the price reaches a level a customer wants to pay, they can stop the crash and buy the item immediately. With no reserve prices in place, prices for top tech like the HTC One M9 and Samsung Galaxy Tab S2 could drop all the way down to £1, with most items even qualifying for free delivery.

“This Black Friday we’re giving customers some great deals on tech including, for the first time, the opportunity to set their price through Price Crash, our playful innovation in online shopping,” said Nina Bibby, O2’s Marketing and Consumer Director. “Our deals and discounts offer the perfect opportunity to keep up to date with all the latest technology, from smart phones to smart watches.”

Other sale savings

As well the O2 Price Crash, O2 is also offering savings of up to 50% on a range of phones, tablets, smartwatches, fitness bands and other accessories in their Black Friday sale. Included in the sale is the Ultimate Ears Boom at £84.99 – half price – while the HTC M9 is available with £120 off.

O2’s Black Friday sale starts at 9pm on Thursday 26 November.

Here is a full list of products in O2’s Black Friday sale:

Pay Monthly phones and tablets
HTC M9: Saving of £120
Samsung Galaxy Alpha: Saving of £120
Samsung Galaxy S6 128GB: Saving of £120
Samsung Galaxy S6 edge 128GB: Saving of £120
Nokia Lumia 930: Saving of £120
Sony Z3 Compact: Saving of £120
Sony Z3: Saving of £120
Sony Z3 Plus: Saving of £50
Nokia Lumia 735: Saving of £48
HTC Desire 620: Saving of £48
HTC Desire 510: Saving of £24
iPad Air 2: Saving of £104.99
Samsung Tab 2: Saving of £99.99
Alcatel Pixi 8: Saving of £79.99

Pay & Go phones, wearables and accessories
HTC Desire 626: Saving of £34
Ultimate Ears Boom: Saving of £85
Sony Smartwatch 3: Saving of £50
Moto 360 Smartwatch 2nd Generation: Saving of £30
Fitbit Charge: Saving of £20
Jawbone Up Move + Strap: Saving of £12.50