O2 DRIVES INNOVATION IN MOBILE APPLICATIONS

O2 UK today announces the launch of the O2 Applications Centre of Excellence, a new programme designed to help partners meet the needs of corporate customers by developing and marketing innovative and bespoke applications. Working closely with an O2 team of sales and marketing managers, members of the programme will benefit from intensive support to help them market and sell their applications.

Highlighting its commitment to driving the applications market forward, O2’s Applications Centre of Excellence provides O2 with an opportunity to work with a wide range of innovative partners to develop and deliver leading edge mobile applications, ranging from sales force and field force automation, satellite navigation through to business continuity and contingency planning.

Building on O2’s existing relationships with application developers, which have already resulted in a range of innovative mobile applications being implemented for O2 corporate customers, the Applications Centre of Excellence offers a far deeper level of engagement with partners and introduces 3 new levels of partnership to enable more companies to be involved.

The key benefits of the programme include:

o Sales support – integration with O2’s Direct and Partner sales forces to educate the sales team over application selling points.

o Marketing support – use of O2 branding, opportunity to attend O2 customer events, access to marketing funds

o Technical support – access to O2 devices and visibility of O2’s device roadmap, access to enhanced technical support and access to lab testing

To qualify for the O2 Applications Centre of Excellence, partners will need to meet demanding qualifying criteria, including having signed up a certain number of business customers, adhering to agreed sales and revenue targets, a commitment to sharing new opportunities with O2 and sharing a true focus on delivering leading-edge mobile solutions within the business market.

“There is a significant opportunity around mobile applications in the corporate space and through working with the best developers out there, we can harness their skills to offer truly bespoke applications to our customers,” said Ben Dowd, Business Sales Director, O2 UK. “Following the launch of our Professional Services team, this new partner programme demonstrates O2’s commitment to driving innovation in the market and bringing additional value to our customers.”

“We are delighted to receive recognition from O2 for our contribution in terms of effort and are very pleased to be an integral part of the drive to deliver data connections at O2. I really believe that working in conjunction with O2 is the right decision for Destiny. O2 have clearly demonstrated their commitment to specialist application providers, like Destiny, by adopting a consultative approach which has increased trust and set the scene for success,” said Edward Belgeonne, Founder & CEO, Destiny Wireless plc.

The Applications Centre of Excellence is part of O2’s UK business strategy to take a more IT-focused approach to corporate and SME sales. O2 has also recently launched the Enterprise, M2M and Data Centres of Excellence which have all been specifically tailored to the area of business they cover, and aim to bring together experts in these areas to offer customers an integrated end-to-end offering.

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