We’ve announced the appointment of Nikki Flanders as O2 Health’s new managing director.

Nikki brings a wealth of experience to the role, having driven the innovative use of technology across a number of sectors and pushing new opportunities and business models for O2.

She joins the team having led our 4G LTE strategy, where she made a significant impact, developing the overall UK strategy and increasing the awareness and understanding of 4G LTE, which promises superfast connectivity in 2013.

She’s previously worked for Centrica, WHSmith and Marks & Spencer, and also co-founded two health related charities.

In her role, Nikki will accelerate O2 Health’s growth in the UK health and social care sectors as part of Telefónica Digital, a global business unit of O2’s parent company that is dedicated to innovating and delivering growth in areas such as eHealth. She replaces Keith Nurcombe, who is pursuing opportunities outside of Telefónica.

Since launching three years ago, O2 Health has successfully positioned itself as a serious contender in the mobile health market offering a number of health solutions, while developing strong partnerships with the NHS and local authorities.

On her appointment, Nikki said: “I’m delighted to be joining O2 Health and build on the fantastic work to date. I passionately believe we can make a huge difference to people’s health and care while supporting clinicians and carers, through technology innovation. I have first-hand experience of how technology can empower people with health conditions and those who care for them – and have a vision for O2 Health that reflects this.”

Martin Harriman, Head of Telefónica Digital UK said: “We’re very pleased to welcome Nikki to O2 Health and look forward to working with her as she harnesses the company’s technology, know-how, scale and drive to put people at the heart of the care they receive.”

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