O2 Launches Twitter MMS in the UK

O2 today announces that it has joined forces with Twitter to make it even easier for its customers to share photos from their mobiles via Twitter. From today O2 customers can upload and share photos with their Twitter followers simply by sending them via MMS to a shortcode.

The launch of Twitter MMS on O2 means that customers can now even more quickly and easily share the experiences happening around them in real time with their Twitter followers.

Setting up the service is easy. Customers simply need to log into their Twitter account online and associate their mobile number. Once done, they can start using the service immediately from any MMS-enabled handset. To share a photo through Twitter the customer just needs to send it as an MMS to the shortcode 86444. The messages will be taken from any MMS bundles they may have or charged at the standard MMS rate.

Sally Cowdry, Marketing & Consumer Director at O2 said, ‘we know how much our customers love using Twitter via their mobiles and this service will make it that much easier to capture those special experiences and instantly share them with their followers.’

O2 has pioneered mobile integration with Twitter in the UK, enabling customers to interact with the service via SMS since July 2009.

The launch of Twitter MMS on O2 has been made possible by the BlueVia developer platform from Telefonica which has made its MMS APIs available to Twitter.

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