O2 Media launches new scannable smartphone voucher campaign with SUBWAY'

O2 Media is today announcing an industry first with the launch of a scannable smartphone discount voucher campaign for SUBWAYwithin O2 More’s location-based texting service ‘You Are Here’.

For the first time, targeted O2 More consumers will be able to redeem MMS discount vouchers simply by scanning their smartphones or tablet devices in SUBWAY‘ Stores.

As part of O2 More the campaign allows the company to directly track redemption figures from the offer.

‘You Are Here’, O2 Media’s location-based texting service, works by alerting opted-in O2 users to the latest SUBWAY Stores offers via text message when they approach a local store. The technology works using ‘geo-fences’ which are set up around SUBWAY Stores; when a customer* enters the target area they automatically receive an MMS.

Tom Hosking, head of O2 More at O2 Media, said: ‘Subway has a great attitude to mobile and partnering with such a recognisable brand that is devoted to contactless technology has allowed us the chance to offer this industry first in voucher redemption. Completing the whole customer journey by being able to offer redemption figures to our clients is an important breakthrough for O2 Media.’

Simon Wallwork, of SUBWAY’ Stores said: ‘Subway is at the forefront of mobile phone innovation. Capitalising on the group’s SUBCARD technology, we are delighted to be the first retailer to offer consumers the barcode recognition mechanic combined with a location-based texting service. In conjunction with Subway’s commitment to contactless payment, this advance demonstrates our dedication to providing an innovative consumer experience. This is the next step in the mobile evolution of Subway’.

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* For a customer to receive a message they must be a part of the O2 More programme (an add-on service which provides exclusive offers and information).