O2 today announced that it will offer its customers exclusive Led Zeppelin mobile content until 12 November 2007. O2 UK has signed an exclusive deal with Warner Music UK to provide its customers with a host of Led Zeppelin content and exclusives, the first time Led Zeppelin fans can get this content on mobile. To mark the release of Led Zeppelin’s Mothership, O2 customers will get exclusive access to the first ever release of the Zeppelin Mobile content and rare, highly-desirable prizes. “Led Zeppelin is the greatest rock band ever and with over 300 million albums sold worldwide their music clearly has a global appeal that spans generations” said David Dorn, Senior Vice President of e-commerce, Rhino Entertainment. “In a country that contains some of the group’s most fervent fans, both long-standing and new, we are very pleased to be working with O2 to offer for the first time a range of exciting mobile music experiences created from Led Zeppelin’s legendary catalogue of recordings.” Sally Cowdry, O2 UK Marketing Director, said “We have established our music credentials with events such as the O2 Wireless Festival and our partnership with The O2. O2 is truly the music fans’ mobile network, so we’re delighted to be able to offer our customers exclusive access to this material and a chance to get the hottest tickets of the year”. O2 customers who download an exclusive Led Zeppelin ringtone will be entered into a prize draw to win one of six tickets to their unique sold out show at The O2 on 26 November and plus a ticket to the sound check performance the day before. Other prizes, including full catalogue box sets, framed artwork, as well as posters, badges, and cut-outs are also on offer. O2 customer’s text LEDZEP to 2020 to be provided with a link to download their favourite tone to their phone. Tones cost £2.50. The Led Zeppelin content will also be readily available to O2 customers on O2 Active in the ‘What’s New’ section. The O2 mobile portal accounts for 50% of all UK mobile internet traffic, with 5m unique customers visiting the portal every three months. This is the first time ever that Led Zeppelin’s music has been made available digitally. Led Zeppelin Mastertones available exclusively to O2 from 15 October to 12 November are: Good Times Bad Times
Dazed And Confused
Communication Breakdown
Living Loving Maid
Moby Dick
Bring It On Home
Immigrant Song
Black Dog
Rock And Roll
Four Sticks
Stairway To Heaven
Misty Mountain Hop
When The Levee Breaks
Dancing Days
D’Yer Mak’er
The Ocean
Houses Of The Holy
Custard Pie
Trampled Underfoot
All Of My Love