O2 UK ANNOUNCES YAHOO! oneSearch AS MOBILE SEARCH PARTNER

O2 UK today announces that Yahoo! oneSearch will be the main search engine on O2 Active reaching over 15.8 million O2 customers across over 240 handset types. The deal is part of a group-wide Telefonica partnership that will make it easier for customers to search and find relevant results on their mobile devices. The service which has been redesigned to present customers with detailed results directly to the first-listed web page, removing the need to search through a sea of links to find the answer they want. Yahoo!’s industry leading mobile search product oneSearch gives consumers access to news, web images, financial information, weather conditions, Flickr photos and Web and mobile web sites, as well as making it easy to navigate to other web sites. As well as this service enhancing the search experience for O2 customers it provides both O2 and Yahoo! new revenue streams through sponsored search advertising. Matthew Key, Chief Executive, O2 UK stated: “Working with the best partners in the marketplace is a crucial element of our strategy. Yahoo! is a fantastic brand and our relationship will allow us to provide an enhanced customer experience for our customers.” “Yahoo!’s new partnership with O2 furthers our leadership in mobile and demonstrates our commitment to working with partners to enhance the Internet experience for customers on their mobile phone,” said Marco Boerries, executive vice-president of Yahoo!’s Connected Life Division, “Together we can grow usage of mobile Internet services and create new revenue streams through sponsored search advertising.” O2 UK also announced that on 1 October 2007 it will launch new data tariffs for customers who want to make the most of internet services on their O2 phone with the introduction of three new unlimited data bolt-ons for pay monthly and pay & go customers.