On & On's got talent, a £7m value and 5m bubbles

To celebrate the launch of O2’s best ever tariff, On & On, O2 has hit the streets this week with £7million advertising including TV, press and online. Taking a lead from On & On’s unlimited minutes and texts, the campaign features a 30ft tap which dispenses bubbles and unlimited fun. During the advert’s production over five million bubbles were created.

The advert premiers on Facebook today and then will appear on TV during Britain’s Got Talent. The advert shows bubbles taking over a town and bringing everyone together to celebrate and play, much like the On & On tariff. After debuting during TV’s talent show titan the ad will then run for the next four weeks.

The O2 tap already featured in a Metro cover wrap on Wednesday and will go on to appear in press and outdoor.

‘O2 On & On gives our customers the most value we’ve ever offered in a Pay Monthly tariff,’ said Sally Cowdry, Marketing & Consumer Director for O2 in the UK. ‘Whether they’re choosing to stay with us or joining O2 for the first time, they’ll be able to talk and text as much as they like, while enjoying the internet on their mobile absolutely worry-free. And only O2 has the added value benefits of priority access to 4000 acts a year with Priority Tickets and everyday offers and discounts with Priority Moments.

Designed by VCCP, booked by Zenith Optimedia and post-produced by Finish, the ad can be seen now at www.fb.com/o2uk. For more information about On & On, visit http://www.o2.co.uk/on-and-on. £