THE LITTLE BLACK BOOK GOES BLUE WITH O2

3rd March 2008 – O2 today announces the launch of a unique and innovative free service for its customers – O2 Bluebook. Based on the insight that the most valuable thing about mobile phones is now the precious content we keep on them, O2 Bluebook will transform the way we save it by backing up all phone numbers* and automatically saving every text and photo message online, so all valuable memories are kept safe. O2 Bluebook takes the stress out of worrying about losing valuable information and allows customers to manage, edit and share their mobile life through a personal and secure site. Unleash Your Mobile Life With mobile phones increasingly used to capture life’s special moments, O2 Bluebook provides an ideal way of publishing and sharing O2 customers’ mobile life online. The texts and pictures that have been automatically saved, can then be filed, edited or displayed in online albums that can be viewed and shared with friends and relatives. In addition, O2 Bluebook also offers a blogging service, Blueblog, where customers can document their daily lives using the photos and messages saved directly from their mobile. Simple set up Setting up a Bluebook account couldn’t be easier with just a few simple steps and an online tutorial to take customers through the process of synchronizing their information. Once registered, all text or MMS messages sent or received are automatically saved online. Photos on the phone can also be saved by sending them via MMS to 40202 for free. Sally Cowdry, Marketing Director, O2 UK comments, “With text messages replacing letters and camera phones replacing photo albums, people’s memories are increasingly going digital. We understand that customers are concerned with losing their memories but that backing up can be complex. So we have created Bluebook with these insights in mind to offer customers a simple but effective way of backing up everything on their mobile and enabling them to edit and share their memories.” Bluebook is also accessible through O2 Active, so customers can manage their online account sharing messages and pictures on the move. In addition, if a customer’s mobile is lost or stolen or they want to upgrade their handset, transferring contacts to their new mobile is quick and easy*. ENDS