Wayra UK selects new start-ups for 2014

  • 13 start-ups have been selected to enter the Wayra academy in February following third annual wayraWeek

13 start-ups ranging from a live gig content service to a mobile loyalty fitness app have been selected to join O2 parent company Telefonica’s global tech start-up accelerator programme, Wayra.

The London academy opened its doors in April 2012 and has a dedicated focus on nurturing the best ideas and talent in the field of ICT.

30 finalists battled it out at the Village Underground in Shoreditch to win a place at the prestigious London Academy.  The start-ups were subjected to a three day intensive pitch process, dubbed wayraWeek, where they were assessed and judged by a panel of experts, including O2’s Sales and Service Director, Feilim Mackle.

Each winning start-up will receive up to €40,000 in funding which may eventually convert into a minority shareholding in their business, typically between five and ten percent. In addition, they will be given access to a rent-free customised work space at the UK academy in central London and “money can’t buy” mentoring from industry leading executives, legal and financial advisors and angel investors.

Full list of winners:

Geneix – Pharmaceutical data interpretation.
Team-Match – Making teams work better.
Virtually Free – App using games and gamification to improve mental health. 
Aprefis – Helps companies increase margins and profitability with 10%-20% through big-data pricing algorithms.
Skim.it – Submit & share social news with your friends in a summarised format.
Living Indie – The Netflix of live concerts. 
GeniusMatcher – Hardware free indoor navigation using computer vision and 3D
Paperfold – We make your email look beautiful on every device.
Tonguesten – A music / film / text platform for learning languages and literacy skills, powered by original artificial intelligence and metadata.
MedArkive – Multi-channel delivery, including physical meetings, of licensed content and full user engagement analytics.
Represent – A visual LinkedIn for young people.
Runnit – A mobile app that rewards users with discounts and free products for running. 
Lobster – User content marketplace